SECTION 3/ AMATEURISM RULES & NIL REGULATIONS

SECTION 3/ AMATEURISM RULES & NIL REGULATIONS

SECTION 3/ AMATEURISM RULES & NIL REGULATIONS

Show notes

SECTION 3/ AMATEURISM RULES & NIL REGULATIONS Modern recruiting now includes Name, Image, and Likeness (NIL), but amateurism rules still matter. Understanding what is allowed—and what is not—protects eligibility and future opportunities.

Amateurism Standards Athletes must compete as amateurs. Accepting payment, benefits, or incentives tied to athletic performance or recruiting can jeopardize eligibility if not permitted under NIL rules.

NIL Basics NIL allows athletes to earn compensation for use of their name, image, and likeness—but not for pay-to-play or recruiting inducements. Deals must reflect legitimate market value.

Permissible NIL Activities

Endorsements and sponsorships

Social media promotions

Camps, clinics, and appearances

Personal branding and merchandise

Prohibited or Risky Activities

NIL offers contingent on enrollment or performance

Payments arranged by boosters to influence recruiting

Undisclosed or improperly structured agreements

Disclosure & Compliance Many schools require NIL deals to be reported. Athletes must follow institutional, conference, and state regulations.

High School & NIL High school NIL rules vary by state and association. Athletes must confirm what is allowed before signing any agreement.

Key Takeaway NIL is an opportunity—but only when managed correctly. Athletes who stay educated, transparent, and compliant protect both their eligibility and their brand.


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David Schuman

David Schuman

CEO of NUC Sports, Founder of Success For Life Podcast, and Football Head Coach

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